Social media has become an essential element of online success for businesses, individuals, and anyone looking to get more exposure. Whatever you do, it's likely you will want to use social media to market it. One component of social media that many people are underutilising is Facebook Live videos. Facebook Live is a new feature, capitalising on the most recent trend of online videos. It's fantastic for anyone trying to connect with fans, customers, followers, or someone simply interested in viewing your content via live video. Seeing that Facebook are now prioritising video in their newsfeed algorithm, live video is becoming one of the most powerful marketing tactics available today. So how do you use Facebook Live to its full potential? Below, we take a look some tips that will allow you to gain the most from this tool.
Maintaining a productive and popular blog is simple... It's just not easy. There's a lot of work involved, and there are several key aspects of self-publication which you need to handle correctly to be successful. Nail those, however, and you're home-free. One of those points involves keeping your finger on the pulse - you need to be able to find trending topics to write about in your blog posts.
WordPress is a powerful, user-friendly content management system. Its purpose is to serve as a platform for individuals who lack the coding experience to create and manage attractive, functional, and easy to maintain websites. Within the rapidly growing content management market, WordPress is the most popular platform available, occupying about 60% of the global CMS market share. Today, 26% of the entire World Wide Web is powered by WordPress. Millions of people use the platform: combined, WordPress websites receive nearly 23 billion page views per month from over 409 million website visitors all across the globe. Around 60 million new WordPress posts are made available every month via a total of 76.5 million different WordPress blogs.
Today, visual content is essential to any good marketing strategy. In the years to come, it’s safe to say that we will only see the importance of image advertising increase and that advertisers who miss the train will have a difficult time catching up. As it stands right now, coloured visuals increase a customer’s willingness to read a piece of content by 80%, and a whopping 34% of marketers say that visual assets are their single most important marketing weapon. Unfortunately, not everyone understands how to ace image advertising, and much of it falls short as a result. With this in mind, we’ve compiled the top ten image advertising secrets to overhaul your image advertising strategy, starting right now.
Language is ever evolving, and the digital landscape is moving at a lightning fast pace. What used to be expressed in full sentences was shortened to short characters on a screen when texting emerged. Memes help tell a story with a photo and a short phrase or statement. And now communication has become even more creative, with emojis the new digital language. Now Web users can do just about everything with these little emotion icons, from express joy, to order a pizza, or sing a song. They are quickly becoming their own language in marketing, and content creators are finding there are big bucks behind these seemingly innocuous icons.
Whether you’re an online publisher or advertiser, it’s all about the Click-Through Rate (CTR). If users aren’t clicking, advertisers don’t sell their products, and publishers have no checks to cash. It is to everyone’s benefit in this symbiotic relationship to focus on ads that draw the most attention and clicks. We’ve written at length in other articles about the best size and placement of website ads, now we’re here to talk about what kind of ads show you the money. In case you didn’t know, all advertising content is not created equal. If you’re wondering how to build ads that turn into mini profit centres, you’ve come to the right place.
Crafting an ad that gets attention is no easy feat. Readers are bombarded with daily images and information, and getting them to stop and click on an ad can often seem impossible. The key to creating ads that get results is to use a bit of psychology, a dose of creativity and a lot of analysis.
According to IB Times, nearly 70 million people currently use ad-blocking software to keep their internet time free of ads. While this is great news for consumers who hate being interrupted by advertisements, it’s not such great news for companies that rely on ads to make money. What’s more, this trend shows no sign of changing. So if you want to continue running ads on your website, or using ads as a tactic for growing your business, you will have to learn how to beat ad-block users. Luckily, this isn’t nearly as tough as it sounds. The rest of this article outlines a list of ways to beat ad-block users, without driving yourself crazy in the process. Read on.
It used to be - not all that long ago - that the process of getting a website online was a huge barrier standing between Internet entrepreneurs and a legitimate chance at financial success. Unless you knew how to code HTML or could afford expensive web design software like Dreamweaver, you were flat out of luck. But then an amazing little Content Management System (CMS) called WordPress came along and took over the world. Installing WordPress and setting up a website, without the need for high-dollar webmasters, is now well within the technical capabilities of almost anyone. So if you’re ready to install your own WordPress site, keep reading, and we’ll explain how it’s done. The following information relates to WordPress.org, not WordPress.com which is an entirely different beast.
Banner ads have been with us for more than two decades, practically since the beginning of the consumer Internet back in 1994. While their effectiveness may have been questioned over time, as is EVERY form of advertising (usually by those who hate to admit the status quo works), the reality is that banner ads account for more than 80 percent - according to Google - of the unique reach of large investment campaigns. Though advertisers are always poised to throw money at the next shiny thing that comes along, there is no better way to build your brand than to deploy a steady stream of banner advertising.
The problem with so many ad networks is that you can never be sure whether or not you’re getting a good bang for your advertising buck. I’m talking about ad blocking software, the bane of every advertiser’s existence, right? The reality is that a certain percentage of website viewers decide to install a browser plugin that prevents ads from loading. Though you as an advertiser or publisher might be tempted to show up at some poor websurfer's doorstep, barge in and physically rip the offending software from the computer, we’ve got a better idea. Why not use an ad network that serves unblockable ads? At Advertise World, we specialise in getting your ads in front of eyeballs, even when other networks can’t. How do we manage to get your ads past those dastardly ad blockers when others can’t? First of all, we’re not Batman, but we do know how the Internet advertising game is played. There are three typical hosting situations that might give rise to the possibility of an ad being blocked. Here’s how we deal with each scenario to ensure your advertisements continue to show up in their appointed page position.
In the world of making money online, it often seems like having a huge audience is essential. We are bombarded with overnight success stories of people and brands who go from unknown to noteworthy in a heartbeat. In reality though, these are people who have spent years figuring it all out first. They have built a loyal following, and are now in a position where they can make things happen quickly when they want to launch a product or new venture. While it’s all well and good for the Mark Manson’s and Tim Ferriss’ of the world to make millions from their ideas, how do the rest of us do it?
When it comes to online advertising, what you don’t know might kill you. Or at least send all your profit into an expense vortex, never to be heard from again. Today, we’re talking about the most popular form of cyber marketing on the planet - strategically placed website ads. You know them. You love them. You’ve probably clicked on a few million during your browsing lifetime. They appear on just about every website known to humanity. Can you guess why? Because they work. But don’t go into this blindfolded. Not every web ad is created equal. Certain standard ad sizes have been shown to draw eyes like flies to the message being displayed. Are you worried because you’re not an advertising genius? Don’t worry. After reading the following, you’ll be able to confidently whip out your wallet and order up a round of ads that has potential customers so eager to click they’ll need an extra mouse for their other hand.
Banner ads can be really good at driving targeted traffic to your website, but only if you know how to maximise their effectiveness. The biggest challenge is, that this type of ad has been around for years now, and web users have subconsciously learned to ignore them. This is known as banner blindness. Understanding how to make your banner ad stand out is the difference between seeing results and having your ad ignored altogether.
Let’s get something out of the way immediately…. Search Engine Optimization (SEO) is not the scary monster you might think it is. Chances are, if you have enough sense to get your website up and running in the first place, you can tweak the SEO aspects until you have a finely-tuned, traffic generating machine. So rather than chewing your fingernails and thinking of reasons you can’t, let’s get in there and do something. Here are 7 quick action items you can use to improve your site’s SEO.
Trust me… all bloggers know the feeling. You sit down at your computer, looking ahead to a full day of work. If you start now, you’ll be right on track to finish and enjoy some free time later this afternoon. Before you start, though, you decide you’ll just do a quick Facebook check. One thing leads to another and, before you know it, you’ve lost an hour to internet surfing and shopping. Now you’re stressed out and anxious.
The number is staggering. By some estimates, 10,000 websites a day land on Google’s blacklist, unintentionally or not. With over 60% of all website traffic coming from search engines, this becomes a huge risk for your website and your business. A blacklist listing means that your website is banned from showing anywhere in search results. It will look as if your site just doesn’t exist, or slipped into the realm of invisibility.
Every advertiser knows the feeling… You've spent days crafting the perfect ad, choosing the right image and tweaking the copy over and over. You submit your ad and wait for the traffic to come rolling in. In the meantime, you wonder if you made the right choices or took the right steps. If you follow these five image ad best practices, it will take out the guesswork and ease your nerves.