To some, LinkedIn is the red-headed stepchild of social media platforms, but what many bloggers don't realise is how effective it can be at generating traffic back to your website, especially if you work in the B2B (business to business) realm. While Facebook is the unquestioned king of social media at 1.59 billion users, LinkedIn’s 400 million is nothing to scoff at. With a properly tweaked profile, a blogger can entice a huge amount of LinkedIn traffic back to his or her website. Keep in mind that LinkedIn is the only major social media platform where users talk business 24/7. In other words, they aren't there to watch funny cat videos. If your blog content is great, but people aren't finding it from LinkedIn, there's a good chance that your profile - how can we put this politely - reeks. Here's how to build that sucker out for maximum effect.
Social media advertising is one of the quickest growing segments of the entire marketing industry. In 2013, social media ad spend eclipsed newspaper ad spend – and in 2016, spending on digital advertising overtook spending on television advertising for the first time ever. Clearly, social media is a critical part of any comprehensive advertising and marketing strategy. But the complexity of individual social channels can often make it hard to advertise effectively on social media – there’s just so much to know! How can you ensure that you maximize the return on investment (ROI) on each of your paid social media channels?
If you're an internet marketer who doesn't know anything about infographics, what are you waiting for? While the web has long been considered a text-based medium, there's no denying the fact that the brain processes images faster than written copy. That's why YouTube has become one of the most massively popular websites on the planet. It's also why infographics are red hot right now and not going away anytime soon.
A brand’s digital marketing campaign hinges on its ability to build trust online... And that’s exactly what influencer marketing has to offer. Unlike traditional marketing, influencer marketing relies on a dedicated followership of an individual, who is not only trusted as a niche expert, but is also influential enough to convince people to buy. Collaborative marketing, modern-day PR or blogger relations; irrespective of the name you give it, the fact of the matter is that influencer marketing is becoming an increasingly popular strategy to grow engagement, drive traffic and boost conversions for businesses of all shapes and sizes.
David Ogilvy, who is a pretty big name in the advertising business, says five times more people read the headline than the body copy of an ad. That tells us two things. First, most of us must be rotten headline writers. Second, the vast majority of people who come across our ad leave before ever getting to the message itself. That should be a scary thought to internet marketers. The good news is you don’t have to remain a crappy headline writer forever. Simple psychology and a few proven tricks can improve your chops in this area considerably. Here’s how to write headlines people are desperate to click.
For years Facebook has remained a powerful platform for brands seeking to grow their audience in the social landscape, and 2017 is no different. With 1.97 billion active monthly users, Facebook is ‘the social networking giant’ that brands just cannot afford to ignore. However, this also means that you need to fight harder to keep your audience engaged. With your customers’ shrinking attention spans and Facebook’s never-ending efforts to show highly relevant content to its users, getting engagement is no simple task. Unless of course you have a solid strategy to back you up. Not to mention the significant shift towards "paying to play" on the network, meaning that organic reach is steadily decreasing every day. So how do you make sure your brand gets a boost in Facebook engagement in 2017? Let’s find out!
Content syndication has found a home on the internet in recent years. We used to think of syndication as a newspaper columnist allowing his/her weekly column to be published in newspapers around the country. Each additional paper that picked up the column paid a little to the writer. Get your work in enough newspapers, and it added up to a nice income. When it comes to syndicating content online, the process has changed (obviously), but the goal of increasing readership through publishing your content to other websites remains similar. We encourage website owners interested in syndicating their articles or blog posts to do so, definitely, but handle the idea with care lest it blows up in your face and draws the wrath of Google.
I know a lot of marketers treat their email marketing as an afterthought. Between their blog, social media, and the rest, there are so many other ways to attract interest and find customers. Right? Not really. According to Campaign Monitor, email marketing can yield $44 for every dollar spent. Email marketing is such a powerful tool that growing your list should be a top priority. You can do this systematically and successfully with the help of paid advertising. All it takes is a two-step process.
At some point in the business cycle, the realisation strikes an internet marketer that they would like to advertise products and/or services online. Enter the banner ad. Since Google no longer officially sanctions sprinkling fairy dust on your computer screen to create them, you're going to have to do it the old-fashioned way. Get ready to either dig into your pocketbook a little and hire a graphic designer or roll up your sleeves and do it yourself. If a lack of disposable funds drives your choice of the latter, have no fear. There are a ton of budget-friendly banner ad tools around to help you get the job done with a minimum of fuss.
Marketing in the digital world has never been more complex... There are so many different methods you can use to find prospects, nurture them, and try to turn them into paying customers. If you have one hitch in your marketing funnel, the whole thing falls apart. Having a simple, effective and complete marketing funnel is all you really need to succeed as a business in the digital world. But it’s easy to get bogged down by all the different strategies you can use to attract the attention of your audience. If you want to skip the complexity and use a strategy that really works, then follow this simple, 3-step marketing funne.
As with all advertising forms, it’s easy to burn through a whole lot of money in a short time if you don’t know exactly what you should be doing. One clear indicator that something is amiss is if you’re getting a big, fat zero (or very little) return for your efforts. The good news is that this is not neurosurgery. It doesn’t require years of education and a ridiculously long internship to figure out what’s going wrong with your online ads. In fact, we’re here to show you the most common mistakes that can torpedo a website owner’s plans with no warning. Well, after reading this, consider yourself warned.
Even the best inbound marketers know the value of attracting web traffic beyond organic channels. When most businesses start using a paid traffic strategy, the first thing they think of is Google Adwords. It’s an important option, considering that Google controls 75.2% of the search market. But it’s also super competitive. In some industries you will end up paying as much as $100 per click. If you want to develop a paid traffic strategy that actually brings a return on investment, then you need to look beyond AdWords for traffic opportunities. Read on to learn how to create a diversified paid strategy for your online business.
Creating the most effective banner ad is pretty much hit or miss if you're not armed with the right data. It can be a challenge to predict what will resonate with your audience and what will send them clicking away from your ad. By conducting A/B testing, you can find the right fit that will attract the right customer each time...
Banner ads are the bread and butter of display advertising. With today's available technology, it’s easier than ever to design your own... But not all display ads are created equal. Recent benchmark studies found that the average display ad click-through-rate (CTR) in April 2016 was 0.17%. That’s less than 2 clicks per 1000 impressions. Still, banner ad revenue is expected to grow at a 7% annual rate this year and in the future. So advertisers doing banner ads the right way, will continue to reap the benefits. If you’re looking to improve your banner ads and get more clicks, check out the 9 hacks following…
There has been much talk in the industry about the direction and future of digital marketing. It seems that new trends are creeping in while old ones are being transformed and re-shaped. The top industry insiders regularly produce articles on the present and future of digital marketing that can guide you to make the right advertising decisions. Let’s take a look at the top eight articles that will help lead you to digital advertising success.
Are you disappointed with the return on investment you are getting from your digital advertising spend? If you are, you’re certainly not alone. The scary thing is that digital advertisers of all shapes and sizes spend billions of dollars a year on paid traffic campaigns. Most of that money is generating no leads, no customers, and sending most of us crazy in the process. Or even worse - broke and crazy. But it’s not entirely your fault. Most of the information about paid traffic campaigns available online is about testing and optimizing your ads over time for a better end result. Unfortunately there are a number of steps you need to take before you launch a campaign to ensure it is even worthwhile running tests for and optimizing in the first place. Today we’d like to share with you what those steps are, and then also talk about how you can scale your campaigns once they are off and running. Because in reality, if you try to scale up your advertising investment too quickly it can cost you a LOT of money and heartache in the process. Let’s dive in…
You've checked your analytics. You're getting good traffic. But you notice that people are simply arriving at your blog then immediately surfing away. They're not staying to read and peruse. They're not clicking your links or buying from your affiliates. What's to blame? Understanding why people stay and why they leave is key to avoiding the common mistakes that make people immediately leave your blog.
Are you using Instagram to drive traffic to your website? A few years ago, people would have laughed at you if you asked that question. The photo sharing social network made its name for selfies, food snaps and image-distorting filters. But now with over 600 million users, you might be missing a trick if it’s not on your radar as a traffic source. The problem website owners, digital marketers and small businesses face with Instagram, is that it’s a totally different playing field to the more established social networks such as Facebook, Twitter and LinkedIn. If you use the same tactics on Instagram in an attempt to drive website traffic, that have worked on these other networks, you’ll likely fall flat and get no results. So how then do you actually make the most of this fast growing audience of highly engaged users? Let’s unpack 10 things you can do right away to get more traffic from Instagram:
Blogging is one of the most popular forms of information-sharing on the Web, and the trend is here to stay. In 2017, new trends in blogging will grow the medium even more, making it more attractive than ever. Understanding these trends will help you make the right choices when preparing the marketing plans for your business or website...
It has been said that 2016 was the year of the ad-blocker... The year in which banner ads finally sang their last song. The data, however, tells a different story. Banner ads are still an integral part of many advertisers' toolkit, and there is concrete evidence that they do indeed still work. Why Banner Ads Get a Bad Rap...
If you can create compelling content and want to make money online, you can find sites that will pay you to write for them. These sites offer a range of remuneration rates and provide a variety of subject areas. They are perfect for the budding freelance writer or for people who want to create new careers entirely online. We've gathered together 15 of the best sites for making money with your writing skills, let's look at what each of them has to offer...
So you want to start a blog. Great! What’s your first step? If you’re a smart blogger, it will be to create a blog budget. While many people mistakenly believe that launching an online business (or blog) requires little or no start-up cost, this isn’t the case, and if you proceed into blogging without a clearly defined budget, it’s likely that you’ll blow through all your extra funds in no time at all. When you take into account things like hiring writers, paying for advertisements, purchasing software to help you check your spelling and grammar, and developing high-quality visuals for your blog, it’s clear that blogging can be expensive! Luckily, a good blog budget can help you keep your expenses in check. Read on to learn more.
Social media has become an essential element of online success for businesses, individuals, and anyone looking to get more exposure. Whatever you do, it's likely you will want to use social media to market it. One component of social media that many people are underutilising is Facebook Live videos. Facebook Live is a new feature, capitalising on the most recent trend of online videos. It's fantastic for anyone trying to connect with fans, customers, followers, or someone simply interested in viewing your content via live video. Seeing that Facebook are now prioritising video in their newsfeed algorithm, live video is becoming one of the most powerful marketing tactics available today. So how do you use Facebook Live to its full potential? Below, we take a look some tips that will allow you to gain the most from this tool.
Maintaining a productive and popular blog is simple... It's just not easy. There's a lot of work involved, and there are several key aspects of self-publication which you need to handle correctly to be successful. Nail those, however, and you're home-free. One of those points involves keeping your finger on the pulse - you need to be able to find trending topics to write about in your blog posts.
WordPress is a powerful, user-friendly content management system. Its purpose is to serve as a platform for individuals who lack the coding experience to create and manage attractive, functional, and easy to maintain websites. Within the rapidly growing content management market, WordPress is the most popular platform available, occupying about 60% of the global CMS market share. Today, 26% of the entire World Wide Web is powered by WordPress. Millions of people use the platform: combined, WordPress websites receive nearly 23 billion page views per month from over 409 million website visitors all across the globe. Around 60 million new WordPress posts are made available every month via a total of 76.5 million different WordPress blogs.
Today, visual content is essential to any good marketing strategy. In the years to come, it’s safe to say that we will only see the importance of image advertising increase and that advertisers who miss the train will have a difficult time catching up. As it stands right now, coloured visuals increase a customer’s willingness to read a piece of content by 80%, and a whopping 34% of marketers say that visual assets are their single most important marketing weapon. Unfortunately, not everyone understands how to ace image advertising, and much of it falls short as a result. With this in mind, we’ve compiled the top ten image advertising secrets to overhaul your image advertising strategy, starting right now.
Language is ever evolving, and the digital landscape is moving at a lightning fast pace. What used to be expressed in full sentences was shortened to short characters on a screen when texting emerged. Memes help tell a story with a photo and a short phrase or statement. And now communication has become even more creative, with emojis the new digital language. Now Web users can do just about everything with these little emotion icons, from express joy, to order a pizza, or sing a song. They are quickly becoming their own language in marketing, and content creators are finding there are big bucks behind these seemingly innocuous icons.
Whether you’re an online publisher or advertiser, it’s all about the Click-Through Rate (CTR). If users aren’t clicking, advertisers don’t sell their products, and publishers have no checks to cash. It is to everyone’s benefit in this symbiotic relationship to focus on ads that draw the most attention and clicks. We’ve written at length in other articles about the best size and placement of website ads, now we’re here to talk about what kind of ads show you the money. In case you didn’t know, all advertising content is not created equal. If you’re wondering how to build ads that turn into mini profit centres, you’ve come to the right place.
Crafting an ad that gets attention is no easy feat. Readers are bombarded with daily images and information, and getting them to stop and click on an ad can often seem impossible. The key to creating ads that get results is to use a bit of psychology, a dose of creativity and a lot of analysis.
According to IB Times, nearly 70 million people currently use ad-blocking software to keep their internet time free of ads. While this is great news for consumers who hate being interrupted by advertisements, it’s not such great news for companies that rely on ads to make money. What’s more, this trend shows no sign of changing. So if you want to continue running ads on your website, or using ads as a tactic for growing your business, you will have to learn how to beat ad-block users. Luckily, this isn’t nearly as tough as it sounds. The rest of this article outlines a list of ways to beat ad-block users, without driving yourself crazy in the process. Read on.
It used to be - not all that long ago - that the process of getting a website online was a huge barrier standing between Internet entrepreneurs and a legitimate chance at financial success. Unless you knew how to code HTML or could afford expensive web design software like Dreamweaver, you were flat out of luck. But then an amazing little Content Management System (CMS) called WordPress came along and took over the world. Installing WordPress and setting up a website, without the need for high-dollar webmasters, is now well within the technical capabilities of almost anyone. So if you’re ready to install your own WordPress site, keep reading, and we’ll explain how it’s done. The following information relates to WordPress.org, not WordPress.com which is an entirely different beast.
Banner ads have been with us for more than two decades, practically since the beginning of the consumer Internet back in 1994. While their effectiveness may have been questioned over time, as is EVERY form of advertising (usually by those who hate to admit the status quo works), the reality is that banner ads account for more than 80 percent - according to Google - of the unique reach of large investment campaigns. Though advertisers are always poised to throw money at the next shiny thing that comes along, there is no better way to build your brand than to deploy a steady stream of banner advertising.
The problem with so many ad networks is that you can never be sure whether or not you’re getting a good bang for your advertising buck. I’m talking about ad blocking software, the bane of every advertiser’s existence, right? The reality is that a certain percentage of website viewers decide to install a browser plugin that prevents ads from loading. Though you as an advertiser or publisher might be tempted to show up at some poor websurfer's doorstep, barge in and physically rip the offending software from the computer, we’ve got a better idea. Why not use an ad network that serves unblockable ads? At Advertise World, we specialise in getting your ads in front of eyeballs, even when other networks can’t. How do we manage to get your ads past those dastardly ad blockers when others can’t? First of all, we’re not Batman, but we do know how the Internet advertising game is played. There are three typical hosting situations that might give rise to the possibility of an ad being blocked. Here’s how we deal with each scenario to ensure your advertisements continue to show up in their appointed page position.
In the world of making money online, it often seems like having a huge audience is essential. We are bombarded with overnight success stories of people and brands who go from unknown to noteworthy in a heartbeat. In reality though, these are people who have spent years figuring it all out first. They have built a loyal following, and are now in a position where they can make things happen quickly when they want to launch a product or new venture. While it’s all well and good for the Mark Manson’s and Tim Ferriss’ of the world to make millions from their ideas, how do the rest of us do it?
When it comes to online advertising, what you don’t know might kill you. Or at least send all your profit into an expense vortex, never to be heard from again. Today, we’re talking about the most popular form of cyber marketing on the planet - strategically placed website ads. You know them. You love them. You’ve probably clicked on a few million during your browsing lifetime. They appear on just about every website known to humanity. Can you guess why? Because they work. But don’t go into this blindfolded. Not every web ad is created equal. Certain standard ad sizes have been shown to draw eyes like flies to the message being displayed. Are you worried because you’re not an advertising genius? Don’t worry. After reading the following, you’ll be able to confidently whip out your wallet and order up a round of ads that has potential customers so eager to click they’ll need an extra mouse for their other hand.