How to Run Ads on Your WordPress Site

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How to Run Ads on Your WordPress Site

The problem with so many ad networks is that you can never be sure whether or not you’re getting a good bang for your advertising buck.


I’m talking about ad blocking software, the bane of every advertiser’s existence, right?


The reality is that a certain percentage of website viewers decide to install a browser plugin that prevents ads from loading. Though you as an advertiser or publisher might be tempted to show up at some poor websurfer's doorstep, barge in and physically rip the offending software from the computer, we’ve got a better idea.


Why not use an ad network that serves unblockable ads?


At Advertise World, we specialise in getting your ads in front of eyeballs, even when other networks can’t. How do we manage to get your ads past those dastardly ad blockers when others can’t?


First of all, we’re not Batman, but we do know how the Internet advertising game is played.


There are three typical hosting situations that might give rise to the possibility of an ad being blocked. Here’s how we deal with each scenario to ensure your advertisements continue to show up in their appointed page position.


No Backend Server Access

There are a certain number of websites on this planet hosted by graphical editor based solutions such as Weebly, Wix, or Squarespace.


While you might love your Wix site more than life itself, there’s a problem when it comes to serving ads; mainly that neither we (nor anyone else) outside the company have access to that hallowed ground known as the “backend.”


What this means is we are not able to access the deep nether regions of the website to install our network software. The workaround solution we’ve come up with is to provide a tiny bit of javascript code that must be placed into the HTML code, which you, as a website publisher, will have access to.


This is our least favourite scenario because it is more out of our control than the other two. While our javascript code employs several anti ad blocking techniques, we can’t make any guarantees that an ad using this approach will be unblockable.


WordPress Self-Hosted

The numbers are mind-boggling. Almost 75 million websites around the world use the WordPress Content Management System (CMS) software, and about half of those are self-hosted (which is a good thing).


We’ll get into the differences between WordPress.com websites and WordPress.org self-hosting soon. For now, we’re concerned with the .org version. Of the three hosting situations, this is the easiest to workaround, requiring the use of an easily installed plugin.


For those with self-hosted WordPress websites, make sure that your host allows dashboard access to the third-party repository list. Some hosts get their underwear in a bunch and restrict clients from browsing and installing such plugins.


We suggest you go with a host that allows you to choose your plugins. Our confidence levels toward using a plugin as a workaround solution to ad blocking software is fairly high.


The Best Choice

For those who eschew the one-size-fits-all approach of the Weebly-style crowd, or even third party, self-hosted WordPress websites (which are pretty impressive, we’ll admit), we salute you.


Many website owners still choose to employ the services of a coding whiz who can build a website from the ground up using PHP server side language. For this approach, we provide a snippet of PHP ad code to be inserted on the server side. If you have no idea what we’re talking about, grab the nearest coder and have them read this paragraph.


This snippet of PHP ad code is a rock solid solution to getting around ad blockers. We’re so sure of ourselves we’ll guarantee ads will be served in this scenario.


At this point, the only question to ask yourself is why not do this? Whether you own a high-traffic, click-pulling website or a brand spanking new blog, there is no downside to serving ads and getting paid. It’s revenue, baby!


WordPress.org vs. WordPress.com

Why, oh why, must the world always choose to be MORE confusing rather than less? There’s no good answer except maybe within the concept of entropy. That’s defiantly a topic for a different day.


We’ll try to make this analysis of the variances between WordPress.org and WordPress.com as painless as possible. First of all, there is one major difference between the two and that is a matter of where the website is installed and hosted. All other variations are a natural result of where you proceed past this fork in the road.


Let’s examine the .org version first. WordPress.org is where you go if you plan to download the latest version of WordPress and install it on your own server.


This is tantamount to building and hosting your website from the ground up. You control every aspect of the final product and are beholden to no restrictions of any sort. Except perhaps making terroristic threats. That would be a bad idea.


Third-party host services like GoDaddy or Hostgator offer WordPress installations based on this idea. While you wouldn’t be technically hosting your own website, the result is the same.


WordPress.com on the other hand, is a free service that allows you to get a WordPress website up and going at zero cost. As one might expect, there are limitations involved.


The first is that you are not able to choose a unique domain name. Your URL will always be some twist of wordpress.com/…(your domain appendage goes here). For an online entrepreneur who intends for his or her website to be seen as professional, the inability to custom brand yourself can be a significant drawback.


Other limitations include:


  • Use of free themes only and no ability to modify them
  • Limited bandwidth (3 GB)
  • WordAds

It’s that last one that is a game-changer (not in a good way) for bloggers and other types of online publishers. While we don’t begrudge the fine folks at WordPress.com for trying to recoup costs by running ads from their own network on free .com sites, there’s no benefit to the publisher in the form of anti ad blocking.


Conclusion

While there are plenty of online advertising networks to choose from, we like to think our dedication to the customer makes Advertise World one of the best. What you as a publisher should consider is why the heck aren’t you displaying ads on your website. As we’ve already mentioned, there is no risk or downside.


Publishers can sign up at no cost - the whole process is automatic - and you could be displaying ads within about 10 minutes. Cash monthly checks for the rest of your life!


Advertiser approval takes a little more time and personal service, but you can still expect the review to be complete within a matter of hours and certainly less than a day.


While other networks require a chunk of change up front, at Advertise World you can get started for as little as a $1 ad buy. We’re not joking.


We are THAT serious about earning money for your business right now and for the long haul. Who else goes to all this trouble to make sure your ads are displayed as promised and not chewed up and spat out by ad blocking software?


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