17 Quick Tips for Delivering Amazing Facebook Live Videos
Social media has become an essential element of online success for businesses, individuals, and anyone looking to get more exposure.
Whatever you do, it's likely you will want to use social media to market it.
One component of social media that many people are underutilising is Facebook Live videos.
Facebook Live is a new feature, capitalising on the most recent trend of online videos. It's fantastic for anyone trying to connect with fans, customers, followers, or someone simply interested in viewing your content via live video.
Seeing that Facebook are now prioritising video in their newsfeed algorithm, live video is becoming one of the most powerful marketing tactics available today.
So how do you use Facebook Live to its full potential?
Below, we take a look some tips that will allow you to gain the most from this tool.
1. Understand the Platform
Learning the platform is essential to using it properly and gaining the most from it. If you have never used Facebook Live before, you should take the time to truly understand it.
Learn how to navigate everything, understand the layout and features, and know how it all works before jumping straight in. It's not complicated, but any problems navigating it will negatively impact the quality of your stream.
Do not put this off until the moment you go live. It may sound simple enough, but you do not want to have any hiccups or major issues on your first live video. Taking the time to figure it out first can help you have a smooth, successful first live experience.
Use the Facebook Live website to learn more. This will get you on the right track towards success with this tool.
2. Make A Plan
Planning means that you know what you will do during the stream, what you will talk about, and what the general approach is. Structure it by what you plan to do for each block, having a general path for where to go.
Never jump into the live stream just winging it.
Even if you have done a few in the past, you will want to have some structure to it instead of making it completely freeform.
Yes, you can keep it somewhat relaxed and unscripted, but you still want to structure it so that it is manageable and you can avoid potential problems. A structured stream is easier on you, and it leads to higher quality content.
- know what you will say,
- where you will go, and
- what the overall theme and point of the stream is.
Plan it out for the entire time you will be live. It will help you more than you may realise, saving you from any lulls or awkward points that would otherwise ruin the stream.
3. Stick to Your Plan
You might feel tempted to extend or change part of the plan during the live stream, but it is best to stick to it.
Don't get into a habit of changing your plan as it may effect the quality and manageability of the stream.
4. Practice First
Practising what you will say and do can help you reduce the risk of something going wrong. No matter the type of live stream you are doing, practice is what will keep it going and moving forward smoothly. It will help you to continue talking and doing what you are supposed to do.
Scripted live videos must go through practice. If you choose not to practice for a live show, you risk failure and problems. Practice every bit of the content ahead of time, fully knowing what you will say and do.
Even if you do not want to script your video, you still want to practice. You may have less to practice and do because a large part of the content is not something you can plan for, but practice what you will do nonetheless. Practice transitions, basic or assumed parts, and the details that you know and want to say.
Practising will reduce the risk of technical problems. Technical difficulties can exist in any live stream, and they can make for troublesome times. You will have to halt the stream and deal with them if they occur, getting in the way of the content.
5. Tell Your Viewers
Spontaneously going live does not work. There is a high risk of it failing, and the number of viewers are unlikely to meet your expectations.
Instead, always tell your viewers when you plan to go live. Make sure that they know the time and timezone well before they occur. Remind them and then go live when promised.
6. Promote It
Promote your live video via Facebook ads, on other websites, through all of your social accounts, and with the help of your followers.
Promoting your live stream by any means necessary is the way to get higher viewer numbers.
Advertisements are, of course, one of the easiest ways to do this. Banner ads on Facebook, WordPress, and other websites will give you increased visibility and ensure that you will get a large number of people going to your live stream. See an example of a Facebook Ad promoting NASA's live streaming event below.
7. Choose Your Time Wisely
Make sure that the time you choose is a time when you will have a strong internet connection. Strong connections help you stay online, keep the stream high quality, and allow you to stream for longer periods. Figure out a time that you know will work for you (and your audience).
8. Add a Description
A good description can take your video a long way. Keep it simple, descriptive, and high quality. The description should tell potential viewers what they can expect from the stream. It can also make people who would otherwise skip over the video stop to check it out.
9. Make A Good Impression
Have a strong, appealing personality when you go live. While you will want to be yourself and be the you that people know, you will also want to have a strong personality that draws people in and keeps them watching. That personality is what people want to see, and it is what will build your viewership.
Start by introducing yourself, your business, your goal. Make a full, succinct introduction and then move on to the rest of the content. Keep yourself upbeat and clear the entire time.
10. Stream for Longer
You may only plan for a few minutes, but try to do 20 minutes at least. It might seem like a lot, but that will maximise the number of potential viewers.
People will come in at the start and may drop out, numbers will change regularly, but hopefully you will see a large number of viewers overall.
Streaming for longer does not mean sacrificing content quality. Keep it engaging, captivating, and above all, entertaining.
11. Interact with Viewers
Viewers love interacting with people during a live stream. Do not leave them out, engage with them, get them involved in discussions and responses.
12. Say Their Names
Do not just acknowledge that people are there; say their names. It creates a connection with your viewers and builds a relationship with them - making them want to stay. You will create an overall positive image when people feel a connection with you.
13. Respond or React
When people ask questions or say something, respond to them or react to them. Make your viewers part of the experience. People are more likely to leave comments, stay connected with the video, and share when there is a level of engagement.
14. Do Q & A
You can also do a Q & A section of the video. You will simultaneously increase streaming time and viewer engagement by doing this. People love interactions and becoming part of videos, and you will see viewership go up or remain strong during these parts.
15. End Strong
Never end randomly or with a simple goodbye. Make it obvious that the stream is coming to an end and recap the main points of your presentation for the benefit of users that may have joined midstream.
16. Don't Forget a Call-to-Action
Get people to subscribe to your live streams and get notified when you go live again. Push them towards the pages and features that you want them to hit on your website. Never expect them to do it themselves; always make a point to bring these things up.
17. Say a Goodbye Message
Have a message where you can say goodbye. Make it one that wraps everything up nicely so that no one is left expecting more.
Anyone can make use of Facebook Live. The tools are there for you to use, you just have to know what to do with them.
Above is a basic outline of how to use this in a way that will produce excellent results.
Remember to plan and practice before live streaming, to maintain a professional presentation. The more you practice live streaming, the better you will get.
When you do go live, make use of advertisements to get more exposure, and don't forget to close with a call-to-action.
Have you given Facebook Live a go yet? Did it deliver you the results you were after?