FAQ

Your common questions answered...

Frequently asked Questions

Ad blockers usually come in the form of web browser plugins that get installed on user machines to prevent ads from displaying while a person browses the internet. They do this by either preventing ads from loading from a list of known ad servers worldwide, or they match patterns that are associated with serving ads such as image file names or banner dimensions.

The problem with ad blocking is that many website owners depend on advertising income to make a living, and advertisers cannot sell their products and services if they cannot present them to potential customers. So it might be preferable for a website viewer to block ads for a cleaner website experience, however, in effect, they are actually stealing the content without compensating the author of the content being consumed..
Every website publisher will make available different amounts of website real estate for display advertising. These ad spaces may well be big enough to accommodate a 728 x 90 banner image, however this is not guaranteed. So it is important to provide your ad in a variety of sizes, allowing our ad serving technology to choose the appropriate ad for the ad space available at any given moment.

The other thing to consider is responsive website design. There may be a large ad space available to a desktop website visitor, but when the visitor views the same website on their mobile telephone, that ad space may have shrunk down to accommodate the smaller screen size. We can no longer display a large banner image in the small advertising space, we have to change the ad unit to a more appropriate mobile friendly format. If your ad does not provide an appropriate option for display, we will have to choose another advertiser who has created mobile friendly image sizes.
Advertise World provides three levels of website integration. Each having their own benefits and weaknesses. A solution has been tailored for differing levels of web server access as well as website code familiarity.

Solution 1: Suitable for hosted sites such as Squarespace that do not offer backend server access. A javascript code snippet will be provided. This code snippet will need to be pasted inside the target pages HTML source, at the location where the ad is to displayed. This solution is the weakest of the three when it comes to avoiding the ad blockers. We cannot guarantee unblockable ad serving using this approach.

Solution 2: Suitable for most WordPress.org (self hosted) solutions. A WordPress plugin has been developed for ease of integration. This solution requires no website coding, but does depend on access and availability to the open source WordPress third party plugin repository. This feature is sometimes disabled by certain WordPress hosting providers, so please consider this when choosing a WordPress host. This solution is the easiest of the three to set up, but requires use of the WordPress CMS and third party plugin repository. We are confident that this solution will work well against the ad blockers.

Solution 3: Perfect for websites made using the PHP server side language. We provide a PHP code snippet that needs to be inserted into your website's server side PHP code and would usually be implemented by someone with website coding skills and web server access. This solution is our most flexible and robust offering, guaranteed to beat the ad blockers.
Ad blockers are continually working on ways to improve their success rate. If you happen to find an ad blocker that blocks our ads consistently, we will modify our approach and refund all lost potential revenue. Simply contact us with details of the ad blocker plugin in question and we will provide you with a new solution in three working days.
As a publisher you can be up and running within 10 minutes. Our Publisher Portal is fully automated and requires no interaction from an Advertise World perspective. You simply sign up, enter your bank details, create some ad spaces and either copy/paste the code to your website or install the WordPress plugin.

Advertisers go through a slightly different process. When signing up as an advertiser you will need to upload your ad images to a newly created ad campaign. These ad creatives and the selected ad campaign targeting criteria will need to be reviewed manually be Advertise World staff to ensure that your ads are what you say they are, and are targeted appropriately. We have to do this to protect our publishers and other advertisers. For example, we wouldn't want adult content appearing on family friendly websites. However, once the campaign passes the review process your ads will be served immediately. Creating an advertising campaign and uploading ad creatives will take approximately 10 minutes and the ad review process will never be longer than 16 hours, with turn around times often measured in minutes rather than hours (depending on your time zone).
There is a limit of up to three ads per page. Too many ads detract from the actual content of the page, and of course, the more images that are displayed on your web pages, whether they are ads or not, will increase the overall page weight.

Increased page weights mean slower download times and longer page rendering times. Web pages that are slow to load can be frustrating for website visitors and result in higher abandonment rates. So it is never a good idea to overload your pages with ads.

Some good practices to consider are to try to keep your ads above the fold (visible to the viewer on initial page load without requiring them to scroll), and using larger, preferably horizontal ads where possible, as they generally perform better when it comes to exposure and click through rates.
Advertise World does not allow a page to consist of ads without supporting content. A page must maintain at least 80% real content, including images and text relating to the subject matter of the website. A page that has little or no real content but consists predominantly of ads will be banned and removed from our network.
In general, no. Any inexpensive traffic is often fake, bot generated or part of an auto-surf scheme that drives unqualified and unengaged visitors. Acceptable sources of traffic include Google AdWords and Facebook Ads/Boosts. Sending fake traffic to our network will result in account being banned, so play safe and avoid paying for cheap traffic.
When creating ad spaces for your ads using the Advertise World Publisher Portal, you may be tempted to create one ad space and use this space in several, if not all locations, throughout your site. This may seem like a good idea at first, but becomes a problem when you wish to examine the performance and effectiveness of each ad space.

It is a far better idea to create many ad spaces for the different areas of your pages. For example, you may wish to create an ad space for your website sidebar, or maybe even go a step further and create an ad space for your home page sidebar. That way, when you measure the effectiveness of the ad, you can actually tell how well the home page sidebar performs against a sidebar ad placed on another page of your site.

Of course, depending on how your website has been built, it may not be possible to have such granular control over the placement of your ad spaces. If you wish to use one ad space in an area that is shared site-wide, such as a website header or footer, then you a free to do so, but it will be difficult to determine which pages are generating most of your ad clicks/leads.
As a Publisher you might be wondering how you will get paid for displaying ads on your site. During the sign up process you will be required to enter your PayPal account details. We will then use these details to pay you on a monthly basis depending on the amount of ads you have displayed and the number of clicks received on these ads.

Advertisers can enjoy a fully automated payment process that has been developed in conjunction with our accounting partner FreshBooks. Upon setting up an ad campaign and choosing a desired budget inside the Advertiser Portal, you will receive an invoice directly from FreshBooks that will provide you with a variety of payment options. As soon as the invoice is paid your ads become active and you are able to begin your campaigns.

We strive to issue payment by the 2nd day of each month for impressions earned in the previous month. For example, if you earned $25 in January, you will be paid $25 on February 2nd. However, if the 2nd falls on an Australia public holiday or weekend, we will process you payment at the earliest possible time after this date.
We realise money can be tight when you are just starting out as an advertiser, so we have reduced the minimum budget down to only $1! That means you can run an ad campaign for as little as $1 if you wish. This allows you to try our ad server platform with very little outlay. If you are not happy with the results, then you have only risked a dollar!
We currently support PayPal as our payment gateway. We both receive and make payments through the PayPal service.
A Publisher must earn a minimum of $25 before they are eligible to withdraw their earnings. No payments will be made unless this threshold is met.
We have many clients that wish to act as both an advertiser and a publisher. Picture this scenario, you have a product that you would like to market to the world. The obvious choice is to set up an advertiser account with Advertise World. However, you are a little strapped for cash and don't have much of an advertising budget. Why not monetise your website traffic by signing up as a publisher first. The money that you make through displaying ads on your site can then be used to market your own products/services as an advertiser.
Stats are not calculated realtime. You may need to wait up to an hour to begin seeing your results.
Yes, we do support SSL / https ads via all three integration methods (PHP, Javascipt and WordPress Plugin)