Frequently Asked Questions
Ad blockers usually come in the form of web browser plugins that get installed on user machines to prevent ads from displaying while a person browses the internet. They do this by either preventing ads from loading from a list of known ad servers worldwide, or they match patterns that are associated with serving ads such as image file names or banner dimensions.
The problem with ad blocking is that many website owners depend on advertising income to make a living, and advertisers cannot sell their products and services if they cannot present them to potential customers. So it might be preferable for a website viewer to block ads for a cleaner website experience, however, in effect, they are actually stealing the content without compensating the author of the content being consumed.
Every website publisher will make available different amounts of website real estate for display advertising. These ad spaces may well be big enough to accommodate a 728 x 90 banner image, however this is not guaranteed. So it is important to provide your ad in a variety of sizes, allowing our ad serving technology to choose the appropriate ad for the ad space available at any given moment.
The other thing to consider is responsive website design. There may be a large ad space available to a desktop website visitor, but when the visitor views the same website on their mobile telephone, that ad space may have shrunk down to accommodate the smaller screen size. We can no longer display a large banner image in the small advertising space, we have to change the ad unit to a more appropriate mobile friendly format. If your ad does not provide an appropriate option for display, we will have to choose another advertiser who has created mobile friendly image sizes.
Ad blockers are continually working on ways to improve their success rate. If you happen to find an ad blocker that blocks our ads consistently, we will modify our approach and refund all lost potential revenue. Simply contact us with details of the ad blocker plugin in question and we will provide you with a new solution in three working days.
There is a limit of up to three ads per page. Too many ads detract from the actual content of the page, and of course, the more images that are displayed on your web pages, whether they are ads or not, will increase the overall page weight.
Increased page weights mean slower download times and longer page rendering times. Web pages that are slow to load can be frustrating for website visitors and result in higher abandonment rates. So it is never a good idea to overload your pages with ads.
Some good practices to consider are to try to keep your ads above the fold (visible to the viewer on initial page load without requiring them to scroll), and using larger, preferably horizontal ads where possible, as they generally perform better when it comes to exposure and click through rates.
Advertise World does not allow a page to consist of ads without supporting content. A page must maintain at least 80% real content, including images and text relating to the subject matter of the website. A page that has little or no real content but consists predominantly of ads will be banned and removed from our network.
In general, no. Any inexpensive traffic is often fake, bot generated or part of an auto-surf scheme that drives unqualified and unengaged visitors. Acceptable sources of traffic include Google AdWords and Facebook Ads/Boosts. Sending fake traffic to our network will result in account being banned, so play safe and avoid paying for cheap traffic.
When creating ad spaces for your ads using the Advertise World Publisher Portal, you may be tempted to create one ad space and use this space in several, if not all locations, throughout your site. This may seem like a good idea at first, but becomes a problem when you wish to examine the performance and effectiveness of each ad space.
It is a far better idea to create many ad spaces for the different areas of your pages. For example, you may wish to create an ad space for your website sidebar, or maybe even go a step further and create an ad space for your home page sidebar. That way, when you measure the effectiveness of the ad, you can actually tell how well the home page sidebar performs against a sidebar ad placed on another page of your site.
Of course, depending on how your website has been built, it may not be possible to have such granular control over the placement of your ad spaces. If you wish to use one ad space in an area that is shared site-wide, such as a website header or footer, then you a free to do so, but it will be difficult to determine which pages are generating most of your ad clicks/leads.
As a Publisher you might be wondering how you will get paid for displaying ads on your site. During the sign up process you will be required to enter your PayPal account details. We will then use these details to pay you on a monthly basis depending on the amount of ads you have displayed and the number of clicks received on these ads.
Advertisers can enjoy a fully automated payment process that has been developed in conjunction with our accounting partner FreshBooks. Upon setting up an ad campaign and choosing a desired budget inside the Advertiser Portal, you will receive an invoice directly from FreshBooks that will provide you with a variety of payment options. As soon as the invoice is paid your ads become active and you are able to begin your campaigns.
We currently support PayPal as our payment gateway. We both receive and make payments through the PayPal service.
A Publisher must earn a minimum of $25 before they are eligible to withdraw their earnings. No payments will be made unless this threshold is met.
Stats are not calculated realtime. You may need to wait up to an hour to begin seeing your results.
Yes, we do support SSL / HTTPs ads via all three integration methods (PHP, Javascipt and WordPress Plugin)